Past work.
I’ve been lucky to work on some amazing projects with some incredible people over the last decade. Take a look at some of the cases below to get a feel for how I work and think.
This campaign focused on a key insight: Pizza Pops are really weird, but they’re also really good. Our approach was to make a campaign that could match that weird for our teens.
With 10 museums in various neighbourhoods across the city, The Toronto History Museums needed an identity that could capture the varied stories that make up the city.
As part of their effort to help businesses and culture thrive in the city, the EDC needed a new identity that could reflect their ambition and scope.
Building strong business foundations with Toronto Economic Development & Culture.
Tapping into the weird goodness of youth culture with Pizza Pops.
Sharing voices of the past with The Toronto History Museums.
Ria Money Transfers, an international money solution, needed support to guide their research and to develop a new messaging framework, value proposition, and tagline.
The Bentway, a public space programme under the Gardiner Expressway in Toronto, approached us with a request to create the identity and launch campaign for a summer-long event.
After acquiring two competitors, Contentsquare, a global leader in digital analytics, needed to reframe and rethink the future of their brand.
The International Wheelchair Rugby Federation needed a new identity that could meet and reflect the ambition, athleticism and intensity of their sport.
AlphaSense is the leading market intelligence platform for major organisations globally, but their positioning and brand needed to shift if they were going to stay ahead of the competition.
With 180 years of experience, multi-national energy company Galp was at a crossroads when it came to the role of their brand in the future of energy and community.