Hello!
I'm a break-the-framework strategist who uses creativity to solve brand and business challenges. Whether it's guiding intense three-day-long strategic workshops for 30+ clients, wrangling the C-Suite, or arranging a romantic FaceTime for a Pizza Pop, I truly believe that creativity can solve every problem.
Quick Facts:
Spanish-Canadian
Based in Madrid
Work in English, Spanish or French
Available for freelance, fractional or full-time contracts
What can I do for you?
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Brand platform development, vision-setting workshops, brand architecture, personality development, experience principles, verbal identity, and tone of voice.
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Campaign strategy, creative ideation, comms planning, audience development.
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Values, behaviours, activation workshops, train-the-trainer sessions etc.
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Brand experience strategy, service design, journey mapping, and service design blueprints.
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Directing research approach, developing quantitative and qualitative questionnaires or interview guides, running interviews and focus groups.
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Creation of workshops, structure, exercises, materials, and facilitation.
Some of my past clients
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AlphaSense, Contentsquare, Google, LG
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Ria Money Transfer, TD Bank, BMO
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General Mills (Pizza Pops, Old El Paso, Nature Valley), Dr. Oetker Pizzas, McCain
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McDonalds, The Keg
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Toronto History Museums, The Bentway, World Wheelchair Rugby
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Public Mobile, Telus
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Škoda, Mercedes-Benz
Past projects
I’ve been lucky enough to work on some amazing brands with some amazing people.