Hello!

I'm a break-the-framework strategist who uses creativity to solve brand and business challenges. Whether it's guiding intense three-day-long strategic workshops for 30+ clients, wrangling the C-Suite, or arranging a romantic FaceTime for a Pizza Pop, I truly believe that creativity can solve every problem.

Quick Facts:

  • Spanish-Canadian

  • Based in Madrid

  • Work in English, Spanish or French

  • Available for freelance, fractional or full-time contracts

What can I do for you?

  • Brand platform development, vision-setting workshops, brand architecture, personality development, experience principles, verbal identity, and tone of voice.

  • Campaign strategy, creative ideation, comms planning, audience development.

  • Values, behaviours, activation workshops, train-the-trainer sessions etc.

  • Brand experience strategy, service design, journey mapping, and service design blueprints.

  • Directing research approach, developing quantitative and qualitative questionnaires or interview guides, running interviews and focus groups.

  • Creation of workshops, structure, exercises, materials, and facilitation.

Some of my past clients

  • AlphaSense, Contentsquare, Google, LG

  • Ria Money Transfer, TD Bank, BMO

  • General Mills (Pizza Pops, Old El Paso, Nature Valley), Dr. Oetker Pizzas, McCain

  • McDonalds, The Keg

  • Toronto History Museums, The Bentway, World Wheelchair Rugby

  • Public Mobile, Telus

  • Škoda, Mercedes-Benz

Past projects

I’ve been lucky enough to work on some amazing brands with some amazing people.